A complete content rollout for a single release, built so a label or artist can post every day for two weeks from one creative brief.
See what's includedEvery asset is built from the same creative brief, sharing one cover concept, one colour palette, one set of lyrics, and one tonal vocabulary. The result feels like a campaign — not a pile of files.
What follows is a complete pack — every asset in the bundle — built for a fictional artist named KAIRA and her debut single, Slow Burn.
Records in her bedroom in Mile End. Produces everything herself. Performs live three or four times a year — and that scarcity is part of the brand.
Her songs do not shout. They smoulder. Slow Burn is the lead single off her upcoming EP Late Bloomer — alt-pop about taking too long to leave, recorded in a single sitting at four in the morning, never edited.
Every other asset in the pack — the reels, the story frames, the quote cards, the Canvas — is built from this image. Lock the cover, lock the world.
Kaira sits on the edge of an unmade bed in soft amber lamplight. She's wearing an oversized white t-shirt, shoulders bare. A lit cigarette rests in an ashtray on the nightstand beside her. The window across the room glows the specific blue of pre-dawn. Her hair is just-slept-on.
The framing is intimate but not sexualised — it reads as aftermath, not seduction.
Title treatment: "SLOW BURN" in a thin serif, set very small in the bottom-left. Artist name "KAIRA" in the bottom-right, even smaller. Everything breathes. The image does the work, not the type.
The same nightstand, shot top-down. Just the ashtray, the cigarette, one earring, a water glass. No subject, no figure — only the objects she left behind.
Used as the source frame for the Spotify Canvas loop, and as the cover variant for merch and B-side feed posts.
Not heartbroken-crying. Heartbroken-smoking-a-cigarette-on-a-balcony-at-2am. Dry-eyed, clear-eyed, a little bit relieved.
A warm, slightly saturated drum machine. Detuned Rhodes-style keys. A finger-picked nylon guitar panned right. Layered breathy vocals with a doubled whisper track underneath.
No big drop. No build-and-release. A steady smoulder that resolves, not explodes.
The flagship of the pack. 18 seconds. Released on Friday morning, pinned to the top of the artist's grid, used across Instagram Reels, TikTok, and YouTube Shorts.
— It wasn't a fire. It was a slow burn. —
Each cutdown re-sequences the same hero footage for a different day in the rollout — and a different question being asked of the audience. Coming soon. Pre-save now. Out today.
In the days between the big posts, the artist's story keeps the campaign alive. Countdown, pre-save reminder, release-day "out now," and a fan repost template that turns followers into amplifiers.
Three typographic feed posts — two lyrics, one in the artist's own voice. Designed to be saved, screenshotted, and reposted by fans on the days when the audience needs to remember the song exists.
Every quote card, every story frame, every caption draws from the same well. Twelve lines written specifically to work as typographic assets — short, visual, emotionally legible in isolation.
The asset most people forget about — and the one that plays every time someone listens to the song on Spotify mobile. Sized to spec, seamless loop, no captions or CTAs.
A 12-second creator-style clip — first-person, handheld, captioned the way a fan would caption it. The piece that drives algorithmic pickup, because it disappears into the algorithm on purpose.
Each asset has a job — and a moment. The teaser asks a question. The cutdowns answer it. The UGC clip disappears into the algorithm on purpose. The Canvas loop lives inside Spotify itself.
Pre-written captions, hooks, and CTAs sized for each platform — so the team running the rollout never has to start from a blank page.
If you have a single coming out in the next sixty days, send us the song. We'll come back with a creative direction and a quote inside three working days.